The membership begins at $2 USD per month, while the most expensive tier clocks in at $30 USD with the perk of unlimited free entry. Rather than a type of “VIP status” à la Soho House, the program is designed to offer locals who frequent the space a cheaper option to go as often as they’d like. In the latest expansion of that community, Elsewhere’s founders are currently at work on developing the beta version of a monthly membership program. “These ideas started coming out at that time frame when we started to feel like our job was less of a one way street where we just publish information about music, but really making this a two-way dialogue with the music community that we’re a part of,” Rosenthal describes. The channel was launched during the pandemic, initially as a means of allowing people to tune in to shows remotely, but gradually evolved into an ongoing dialogue between the club and its regulars. One of the paths Elsewhere has taken to put inclusive safety measures and protocols in place is eliciting feedback from its community of clubbers on its Discord. While pulling inspiration from the nightlife culture of the seventies and eighties, a detail reflected in the soaring ceilings and raw cinder block aesthetic, they simultaneously considered how to go about addressing issues of violence and harassment that were endemic in club culture at the time and continue to pose a major problem in the modern day. These kind of features don’t come cheap: Rosenthal notes with a laugh that the team ran out of money eight times over the course of the building process. ![]() Among the priorities in constructing Elsewhere was a great sound system and the stage – “the things that uplift artists and let them create their vision” – along with lots of bathrooms and good AC. The founders envisioned a space that reflects the grit of the aughts-era music scene and serves as a platform for emerging music. music and that revolved around a handful of underground venues that were around at the time, but ultimately weren’t well-resourced,” Rosenthal says. “The community we came from in the late aughts was centered around independent D.I.Y. Rosenthal and Haykal point to the influence of their years at Glasslands, describing the venue as a “sandbox” for the genesis of Elsewhere. While DJs, producers, rappers and bands may come near and far to grace the stage, the feel of Elsewhere is quintessentially New York. ![]() While the likelihood is that these acts will go on to play bigger rooms and festivals, Rosenthal says that the mission of Elsewhere - along with cultivating lasting relationships with artists - is “to offer an intimate setting so they might want to come back and connect with both their older fans and the newer fans that we’re reaching for the first time.” “One of the things we’re well known for is presenting artists’ first shows in New York City and taking a chance on artists that ultimately end up like getting really big,” Rosenthal explains, citing Kaytranada, Disclosure and Mr Twin Sister as some of the acts they tapped in the venue’s earlier years. ![]() Chopra, whose friendship with Rosenthal dates back to elementary school, joined as a partner in the early stages of conceptualizing Elsewhere. When Glasslands ultimately shuttered in 2014, Rosenthal and Haykal had already begun plotting their next venture via a list in the iPhone notes app. ![]() Rosenthal, the de-facto speaker of the group, tells Hypebeast that, over the past five years, what has “powered Elsewhere is just finding the way to transmit the excitement of music discovery and our abilities in finding new and emerging talent and redefining what that community really is with each discovery.”
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