![]() Late on August 18, Ocean broke his silence and released the “visual album” Endless via Apple Music. Those same people can fill in speculative gaps with high expectations and hopes that the first listen to something new will work as a time machine that perhaps it will bring back those feelings associated with an earlier, less burdened time. Doing so allows listeners to remember what it’s like to miss an artist. In the age of constant chatter from all sides, staying apart from the fray-though not necessarily above it-says something in its own right. It’s his elusiveness-his only saying something when he feels like he absolutely must. When the date came and went, and no new album came out, it was an anticlimax of sorts, although it ensured one thing: Picking apart the possibility of what Frank Ocean’s next album might sound like, and when it would materialize, could continue at will.īut what’s made Ocean more of a fascination over these past four years isn’t necessarily his music, although tracks like the winding “Pyramids” and the prowling yet numb “Novacane” show a lot of bravado and potential. The frenzied days leading up to the album’s alleged release date were filled with excitable social-media posts, thoughts on how deep Ocean’s woodworking knowledge actually went and the launch of a Frank Ocean-tracking app. Speculators seized on the site, as well as a few other supposed clues scattered throughout Ocean’s sporadic social-media posts, and came up with a conclusion speculatively backed by none other than the New York Times: Frank Ocean’s second album, Boys Don’t Cry, would be out on August 5 via Apple Music. An Ocean-related site,, showed high-contrast black-and-white footage of someone involved in serious woodworking, accompanied by the occasional loop of music. At the end of July, and following years of “What’s he doing?” chatter, the enigmatic singer-songwriter Frank Ocean made a statement-by starting a livestream.
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